There is nothing like a cool drink at the end of the day, and the ARB Cooler bag can ensure just that. Updated with PVC material and modernized colors, it is durable and stylish. The Cooler bag retains ice for up to 12 hours and includes a plastic cooler brick to keep your food fresh and drinks cooler, longer. The space - saving design allows the bag to be folded flat for easy stowing in the car, a drawer, or cabinet. Meanwhile, the internal foil lining ensures that the bag is well insulated and helps keep your food fresh and delicious throughout the day. The durable, comfortable handles make carrying a breeze and completes the ARB Cooler Bag as your perfect lunch and snack tote when on the trail, at a jobsite or enjoying a picnic.